The video cooking magazine for iPad

THE TEAM BEHIND PANNA

David Ellner

Founder and CEO

David Ellner possesses 25 years experience in the entertainment industry, with a focus on Music, Television and New Technologies.

Ellner was the President of Digital and Business Development for 19 Entertainment, home to the hit television series American Idol, So You Think You Can Dance, and Elvis and Ali. Ellner’s role at 19 was to cultivate business ventures that push the digital boundaries on core assets, like bringing on-line auditions and on-line voting to American Idol.

Prior to 19 Entertainment, Ellner spent twelve years at Universal Music Group. As the Executive Vice President of Global Digital Initiatives (GDI), his role was to transition the company into the digital age through acquisitions, investments and digital operations. While at GDI, he built a music venture with Sony Music (Total Music), created an advertising business for UMG’s internet sites. Before this position, he worked as the COO and CFO of Universal Motown Records.

Ellner graduated from SUNY Albany and is a CPA. He earned an MBA from the New York University Stern School of Business. He’s been an adjunct professor at NYU and the University of Bologna since 2000, teaching a course in the MBA program on business of entertainment. His hobbies include, rock climbing, guitar and cooking. He currently lives in NJ with his wife and two children.

For press inquiries please contact Olga Katsnelson at Postcard Communications.

Gary Vaynerchuk

Marketing Advisor

Gary Vaynerchuk is a 36 year old New York Times and Wall Street Journal Best-Selling author who is also a self-trained wine and social media expert. From a young age, it was clear that Gary was a businessman. At 8-years-old he was operating seven lemonade stands in his neighborhood and by 10 he had moved onto selling baseball cards at local malls. In high school while working at his family owned liquor store, Gary started reading The Wine Spectator and wine books, and realized collecting wine offered an allure similar to his previous hobby of collecting baseball cards. With a wealth of knowledge and an entrepreneurial spirit, Gary spent every weekend of his college years at his parents’ wine store. Recognizing the importance of e-commerce in 1997, Gary launched Winelibrary.com and helped grow his family business significantly from $3 million to $45 million by 2005.

In 2006, with a flipcam and NY Jets bucket Gary began Wine Library TV which revolutionized the wine world. His wine reviews soon attracted over 100,000 viewers each day and his die-hard fans nicknamed themselves “Vayniacs.” Gary’s cult-like following was the result of his unconventional.

David Schaefer

Business Advisor

David Schaefer is a Managing Partner of Loeb & Loeb LLP, an international law firm, and Chair of the firm’s Corporate Department. He concentrates his practice in the areas of mergers and acquisitions and other strategic transactions. He generally represents strategic and financial buyers, sellers and investors; financial advisors; and boards of directors and special committees. Loeb & Loeb distinguishes itself through its concentration in core industries such as: financial services; entertainment, media & sports; advanced media & technology; energy; real estate; pharma & biotech; and private clients.

Mr. Schaefer specializes in finding solutions to complex problems, shaping strategies and tactics to realize those solutions and forging consensus among stakeholders with divergent interests. Mr. Schaefer was a finalist for the Association for Corporate Growth’s prestigious Dealmaker of the Year Award in 2012. His M&A, joint venture and financing deals have been recently recognized as some of the most complex and significant commercial transactions of their kind by industry trade organizations and business publications including The Deal magazine, Thomson Reuters.

Dorothy Kalins

Culinary Advisor, Editor

Dorothy Kalins was the founding editor-in-chief of Metropolitan Home, which won the National Magazine Award for general excellence in 1990, leading an effort to raise money and awareness for DIFFA (Design Industries Foundation Fighting Aids). Kalins became the first woman ever named Adweek's Editor of the Year. In 1999, she was awarded the prestigious Matrix Award for her work in magazines. Kalins founded Saveur in 1994, and relaunched Garden Design, serving as editor-in-chief for both award-winning magazines. In 2001 Kalins joined Newsweek as executive editor, where she helped rethink and redesign the magazine. In spring 2006, Kalins became a contributing editor to Newsweek. As principal of Dorothy Kalins Inc, she writes and edits for a number of publications and speaks frequently. Kalins directs the editorial curriculum for the Stanford Professional Publishing Course.

PROUDLY KICKSTARTED

Hundreds of home-cooking enthusiasts helped us fund the creation of Panna by pledging to support us on the crowd-funding site Kickstarter. Here are the names of some of our earliest suporters:

Aaron Rutledge
Adam Bouchard
Aelita
Ahteri Forcada-Lowrie
Aidan Belling
Alan Huijsmans
Albert DiPadova
Alex Kruglov
Alex Luke
Alex White
Alex Wilson
Alexander Hawson
Alexis Siroc
Allen Bostic
Allison Delgado
Allison Romano
Amanda Friss
Amar Maktal
Amit Klein
Amy
Amy Rockefeller
Andreas Bauer
Andrew Hamilton
Andrew Wilson
Angela Austin
Anthony
Anthony Hayashi
Antonio Melis
Antony Lai
Anya Ciecierski
April Gibble
Arielle Grapstein
Arnaud
Arnold Damelin
Ashley
Ashley Nishida
Benjamin Tackett
Benot Grogan-Avignon
Beth Parker-O'Brien
Betty Wong
Bill Nguyen
BJ Gailey
Blake Rachowin
Booker Daniels
Brad Link
Brad McGonigle
Brady Tang
Brian J Bonislawsky
Brian Kwong
Brian Taubeneck
Brian Watson
Brien
Britovictor
Bruce Carbone
Bruce Donnelly
Buzz Chatman
Callie Neylan + William Dixon
Candace Wilkinson
Carol Cosenza
Carrie Drazin
Chad Herzog
Charle Demers
Charles Liu
Charles McCoy
Charlotte Raymond
Chi Basson
Chris Fralic
Chris McBride
Chris Swenke
Christine Bastian
Ckycho
Clint Fuller
Cody Konior
Colby Allen
Cornelia Oliver
Cory Monty
Craig Nichols
Dan
Dan Rose
Dana Nyholm
Daniel Gruenthal
Daniel Hammond
Danny Bigel
Darren Ingram
Daryn Nakhuda
David
David Heller
David Hoffman
David Pong
David Rose
David Sander
David Spingarn
David Tisch
David W. Martin, MD
Davo
Dean Thompson
Diane Seidle
Don Wilcox
Douglas Hardy
Drew Ferguson
Duc Tran
Dwangobob
Edit Gavriely
EJ Moreland
Elisa

Endless Possibilities Entertainment
Eric Kintler
Eric Schild
Erik Scrafford
Erin
Eszter Erdelyi
Eugene Zheng Yong Sheng
Evan Schwartz
Evelyn Storch
Federico Gonzalez
Ferrell McDonald
Francis L'Esperance
Frank Denbow
Fred Santarpia
G.J. Roche
Gabriel
Gabriel E. Sucre
Gavin Becker
Geoffrey Hamill
Georg_GH
George Marolda
Gerald M Ellner
Glen Sanatar
Gloria Medel
Heather Myers
Heather Wallace
Henrikberg
Hillary Hartley
horizons
Howard Kiedaisch
Ian Macpherson
Ida Jackson
Ignacio Rozada
Irene
Isabelle
Ivan Kowski
J. Benjamin
J. Sam Frank
James Allen
James Siminoff
Jamie Hinkley Klinger
Jamie Pollack
Jamie Swartz
Jannis Swerman
Jason Anello
Jason Elk
Jason Hirschhorn
Javier Bustamante
Jay Frank
Jean Desulme
Jean Riggins
Jeff Lehman
Jeff Stickley
Jeff W.
Jeffrey Roberts
Jennifer Bodnick
Jennifer Okumura
Jereme Greenblott
Jeremy Downs
Jeremy Hollister
Jessica
Jessica Cheng
Jill Steinberg
Jim Demonakos
Jim Migdal
Jim Ray
Jim Read
Jim Titley
J Jmenezes
JL Lum
JoAnn Maxwell Stougaard
Joe DeVita
Joe Gramc
Joe Malambri
Joe Sparacino
John
John Kua
John Sasso
John Tremaine
Jon Lundstrom
Jonathan Foust
Jonathan Katzman
Jonathan Slimak
Jonathan Sweet
Joseph Tyler
Josh
Josh Hubball
Josh Nicotra
Josh Stansfield
Joshua Herzig-Marx
Joshua Keeler
Jules Brindisi
Julia Le
Julio Cedillo
Kathryn Carey Jones
Kathy Delgado
Kendall Thorman
Kendra
Kenni Andersen
Kieran O'Sullivan
Kimberly Perette
Kirk Love
Kobus Ehlers
Kodi

Krista Kleban-Jones
Kristal Bergfield Golden
Kristel Wyman
Kyle Horton
L P Courtney
Larry Miller
Laura
LauraDawdy
Lauren Spain-Bondi
Laurence Baach
L Cox
Lee Cook
Leeorna
Len Frankel
Leonard Kleinman
Leonard Larson
Lindsey McManus
Lisa Granger
Lisa Weiss
Lisa Wilson
Lori Kase
Lukas Lukovsky
Marc
Marcia Feuer
Margaret Sime
Margo Seaman
Maria Ey. Luihn
Marjan Bozic
Mark Bodzin
Mark Grochowski
Mark Hanna
Mark Lamb
Mark Lazare
Marley Sanderson
Martha
Martin Coxall
Martin Weber
Marvin Li
Matt Mantyla
Matt Zarzecki
Matthew
Jim Migdal
Jim Ray
Jim Read
Jim Titley
J Jmenezes
JL Lum
JoAnn Maxwell Stougaard
Joe DeVita
Joe Gramc
Joe Malambri
Joe Sparacino
John
John Kua
John Sasso
John Tremaine
Jon Lundstrom
Jonathan Foust
Jonathan Katzman
Jonathan Slimak
Jonathan Sweet
Joseph Tyler
Josh
Josh Hubball
Josh Nicotra
Josh Stansfield
Joshua Herzig-Marx
Joshua Keeler
Jules Brindisi
Matthew DiGuiseppe
Matthias Geukes
Maxi
Medina
Meg Couch
Megan
Megan Connors
Megan Moore
Mic Fox
Mich S.
MIchael
Michael Hahn
Michael Kelley
Michael Markowitz
Michael Mellinger
Michael Poster
Michael Quisao
Michael Royer
Michael Wang
Mike Smith
Mike Williams
Miles
Mindi Rock
Mindy
MorganMaxfield
Murray
Naama Bloom
Nancy Vartanian
Nathanial Trienens
Nathaniel Thomas
Nicole Doucet
Noah Dinkin
Noah Slimak
Noelle Ludwig
Pam & Darryl Wornow
Pam Leonte

Paul Kuliev
Paul Lightfoot
Paul Rehrig
Pedro
Peter Steinberg
Phil Nicholson
R&J Spencer
Ralph Mazza
Raymond Graham
Richard Burdeniuk
Richard Chepeus
Rick Hoag
Rick Yvanovich FCMA CGMA FCPA (Aust.)
Rob Hendry
Rob Siegrist
Rob Terrell
Robert Huff
Robert Rothman
Robert Sacks
Roberta Lewis
Robin Borelli
Robyn Wilson
Roidmonkie
Roland Moore
Rosie Mcguire
Roy Zemlicka
Rusty
S Tilney
Sally Be
Samarb
Samia Saleem
Samir Rayani
Sandra Petkanics
Sarah Conley
Sarah Crane
Saulius Girnius
Scott
Scott Holtog
Sean Eidson
Sean Folkson
Serena Boyd
Seyfeddin Bassarac
Shang Lin Tsai
Sharon
Sherman Sall
Simon Cantlon
Solomon Matthews
SonofaDude
Sooz Fassberg
Spencer Kimball
Spencer Richardson
Stabitha
Staci Weiss
Stefan Hinterdorfer
Stephen C
Stephen Garthwaite
Stephen Li
Stephen Schueller
Stephen York
Steve
Steve Bragg
Steve Hunter
Steven Doyle
Steven McVeigh
Steven Natko
Steven Voytilla
Studio McVey
Sudhin
Susan
Susan Rose
Suzanne Swift
Tahane Mikhail
Ted Ferguson
Ted Mico
Terri Lindberg
Thomas Gewecke
Thomas Lehman
Thomas LJ
Thomas Treptow
Tim Sawyer
Todd
Tom Carlson
Tom McNamara
Traci
Tracy Whitcomb
Trevor G
Trevor Verhelst
Ty and Jutta Wait
Valerie
Vanessa Carey
Vanessa Grigoriadis
Victor Guttmann
Vinay Paul
Vincent Freda
Vishal Agarwala
Vivian Chang
W Dodd Russell
Wendy and Benn
Will Sullivan
Winston Chow